Gayoung Kang · Senior Product Designer8 years across AI, consumer products, fintech, and emerging technology.

I turn human behaviorinto products people chooseand return to.

I translate local insight into “Zero to One” product experiences—and validate their impact through real user behavior.

  1. 01Understand

    Learn how people think, behave, and make choices within their local context.

  2. 02Frame

    Turn ambiguous business challenges into clear, testable product questions.

  3. 03Design

    Translate insight into intuitive flows, interactions, and “Zero to One” experiences.

  4. 04Validate

    Measure behavior, learn from the result, and decide what to build next.

About

Design that proves its value and contributes.

Completing the task is a given. Design should create contribution, not cost.

  • Market ResearchDesign needs to understand how to reach the market and its customers.
  • SystemIt is important to respect the systems of both the platform and the brand.
  • TrendDesign needs to understand what the market and its customers respond to.
  • EvidenceDesign should use evidence to guide behavior and move people to the next step.
Read about my approach

Selected Work

I started each product with a different question.

Relationships, conversations, collaboration, and touch. Different problems called for different decisions.

01 · Lead Product DesignerHow could an AI conversation grow into a relationship?Character AI · Live service · Relationship design
02 · Product DesignerHow could the first conversation continue past the awkward start?Conversational AI · First-use experience · Experimentation
03 · Lead Product DesignerHow could a team understand complex dependencies together?Internal product · Systems design · Collaboration
04 · Product Designer · BuilderCould touch feel fun before anything had to be explained?Interaction · Prototyping · End-to-end build

Career

From conversion to “Zero to One” products and AX systems.

From improving in-product conversion to designing entirely new products, AX design systems, and team tools—I work across the full design journey.

View career